Barclaycard is acknowledged as being the most powerful credit card brand in the UK according to an independent study of the market.
The survey, carried out by the ACG, looked at the number of people having a card, how often it was used, customer thoughts on quality and how the brand is perceived. Having taken all these factors into consideration Barclaycard came out on top, thanks to it being the best known credit card in the country and also the second most used.
A spokesman for ACG, commenting on the results, said that Barclaycard would stand out strongly in the current economic climate since consumers look to the best known names in times of difficulty, feeling that there is less to worry about with a credit card brand they know and trust.
Sainsburys Bank would like credit card deals made easier to understand to help customers find the best option to suit them.
A study carried out by Sainsburys Bank found that over half of credit card holders have access to a reward scheme, though less than a quarter of them have actually claimed any of the rewards. This figure is made worse when it is considered that the number of credit cards offering rewards has gone up to 190, from just over 120 three years ago.
The people who responded to the Sainsburys Bank survey gave the main reason for not claiming rewards on their credit cards as it just not being worth it. Over 40 percent of people claimed that the effort needed to get the reward simply was not worth it.
Sainsburys Bank is supporting the use of reward schemes for credit card customers, saying they can help save money.
With over 8 out of 10 credit card users saying they will probably be spending less than last year on their cards the providers are looking at ways to incentivise their customers to use them, and reward schemes have proved very successful. The Nectar scheme is typical of the new approach to customers say Sainsburys Bank. Such cards provide real benefits to users, with the ability to save money on other items they use in their lives and ultimately reducing their costs.
The other point about reward schemes said the Sainsburys Bank spokesman is that they differentiate the credit card from many others. The usual 0 percent interest offers are everywhere so something different and real is the best way to attract users.
