2 years after launching women only car insurance Sheilas Wheels are now one of the best recognised insurance companies around.
To celebrate this status Sheilas Wheels have been looking at how women shop for car insurance, finding that they actually spend more time choosing their outfit for the Christmas party than they do getting car insurance.
It appears that the average woman takes just over 2 hours searching for and then buying car insurance, no doubt helped by easy to use sites like the one at Sheilas Wheels of course. Another factor is that personal recommendations are very important to women, which can also make the whole process of getting car insurance faster.
Now when it comes to buying Christmas party outfits that is a whole different matter.
The Advertising Standards Authority has upheld a complaint from a television viewer that the Churchill Insurance advertisements featuring the talking bulldog are misleading.
The complaint was based on whether Churchill Insurance customers could make a claim on their insurance without having to fill in a form, which the complainant felt was being suggested by the advertisement. Apparently around 20 percent of people making a car insurance claim with Churchill have to fill a form in, which the ASA considers to be enough to uphold the complaint.
Churchill Insurance have now revised their advertising to avoid misleading anyone, and trust the new advertisments are as entertaining and accurate as viewers can wish for.
Admiral car insurance has warned car drivers that they could see their premiums 5 percent higher by the end of this year.
In the first half of the year insurance premiums have risen by around 2.5 percent according to data collated by Admiral, with a similar level of increase expected in the second half of the year. On the back of all the other price rises that are hitting consumers there appears to be no escape from rising costs.
What seems to be happening is that the cost of car insurance is going up even though the number of claims is relatively unchanged. Admiral suggest that it may be the increasing cost of repairs that is forcing premiums up.
