More Than Insurance has confirmed what most parents already knew, that they show less patience than their children on car journeys over the summer.
Data gathered from the survey found about 10 percent of parents feeling the first signs of impatience and irritation in the first 10 minutes of a journey. More Than Insurance also found the average time parents can manage before they want the journey to end is just 24 minutes. Children on the other hand managed a full 90 minutes before feeling they needed to get out. Children do have the benefit of MP3 players, books and games in the car that greatly helps on the journey.
From a car insurance perspective it is important for parents to remain calm so as to retain full control of the vehicle and maintain their levels of alertness toward other road users. More Than Insurance hope this recent survey will highlight this need for parents, leading to safer and more relaxed journeys.
In a somewhat surprising comment Yes Insurance have asked for fire engines to be yellow rather than the traditional red.
The request comes following the insurers research in to vehicle colours and how safe they are, research that supplements other studies already carried out. Yes Insurance found that lime yellow is one of the safest colours on the road thanks to its high visibility both at night and day plus in poor weather, when it cuts through poor visibility better than any other.
A further reason Yes Insurance asked for the red paint to be swapped on fire engines for yellow was that red can often be perceived as black when it is dark, plus red is quite hard to see from drivers peripheral vision. These two issues are quite serious for an emergency vehicle that is often out when it is dark and also tries to get through traffic from all angles.
The Advertising Standards Authority has upheld a complaint from a television viewer that the Churchill Insurance advertisements featuring the talking bulldog are misleading.
The complaint was based on whether Churchill Insurance customers could make a claim on their insurance without having to fill in a form, which the complainant felt was being suggested by the advertisement. Apparently around 20 percent of people making a car insurance claim with Churchill have to fill a form in, which the ASA considers to be enough to uphold the complaint.
Churchill Insurance have now revised their advertising to avoid misleading anyone, and trust the new advertisments are as entertaining and accurate as viewers can wish for.
