The Advertising Standards Authority has upheld a complaint from a television viewer that the Churchill Insurance advertisements featuring the talking bulldog are misleading.
The complaint was based on whether Churchill Insurance customers could make a claim on their insurance without having to fill in a form, which the complainant felt was being suggested by the advertisement. Apparently around 20 percent of people making a car insurance claim with Churchill have to fill a form in, which the ASA considers to be enough to uphold the complaint.
Churchill Insurance have now revised their advertising to avoid misleading anyone, and trust the new advertisments are as entertaining and accurate as viewers can wish for.
After a study of the data gained through the Tesco car insurance comparison site it has been found that car choice is determined a lot by the age of the driver.
The typical Jaguar driver, for example, is 47 years old, whilst if it is a Mercedes then they will be, on average, 43. Moving down a little on the age groups, Volvo drivers tend to be around 42 whilst Porsche drivers, specifically of the 911, Boxster and Cayenne will be around 40 years old.
These marques are only a small sample from the full list, but one thing that is immediately apparent is that, with the average value of these cars higher than the general runabout drivers may well need to be 40 plus in order to get car insurance cover at a reasonable premium, from Tesco Finance or anyone else.
A study carried out by Sainsburys Bank looking at data for the last 12 months has shown an increase in car insurance cover of 5.8 percent.
Sainsburys Bank has been studying the data since 2005 and this is the first time that the average annual premium has gone over the GBP500 mark, standing currently at GBP514. Commenting on this increased cost a spokesperson explained that premiums take into account both the cost of vehicle repair and personal injury and as these increase so premiums have to go up to cover those costs.
Car insurance premiums are also affected by the number of claims, something Sainsburys Bank would like to see reduce. They are therefore asking drivers to take more care behind the wheel, avoiding dangerous activities in order to have less accidents which will then lead to a reduction in insurance costs.