According to a recent Alliance and Leicester survey of 16 to 21 year olds in the UK, the ideal occupation would be a professional, and very famous, musician.
Over a thousand young people were surveyed to gain a better understanding of this valuable market segment, since the Alliance and Leicester current account is perfectly suited to the needs of young people. It seems that the youth of today aspire to be famous, seeing wealth come as part of the package.
As said, musician tops the list, followed by a role in the media, a socialite – which means no career at all most people over 21 would argue – and then fashion designer. As a top 4 it bears little resemblance to what is likely to be the reality for 99.9 percent of them, but it is always good to dream and maybe the Alliance and Leicester can help them manage their money so they can feel like they are rich.
The Alliance and Leicester Premier 21 account turned one year old today and to mark the occasion a ten percent interest rate offer has been reintroduced for new customers.
The ten percent offer on the Alliance and Leicester current account will be valid for the first GBP1,000 deposited and kept in the account for 12 months. After the first year the rate will revert to a base rate tracker.
The current account is available to customers aged between 16 and 21, with an interest free overdraft facility available to those over 18. An Alliance and Leicester spokesman believes that by concentrating their efforts on smaller markets such as this they can deliver a product better suited to their needs.
Research carried out by the Alliance and Leicester has found that around 38 percent of small business organisations are run by the owner with the support of their partner.
Partners can be found in a variety of roles around the business, especially administration and operations. This enables them to have an overall understanding of the business whilst being fully supportive of their managing partner. The Alliance and Leicester research also revealed that around 35 percent of couples share the decisions on finance in the business.
An Alliance and Leicester spokesman felt that this approach to business showed how committed both partners were to making their organisation successful. He felt that this approach enabled them to share some of the stresses, making them easier to deal with, and also the highs, bringing a sense of achievement for both of them.
