The Advertising Standards Authority has upheld a complaint from a television viewer that the Churchill Insurance advertisements featuring the talking bulldog are misleading.
The complaint was based on whether Churchill Insurance customers could make a claim on their insurance without having to fill in a form, which the complainant felt was being suggested by the advertisement. Apparently around 20 percent of people making a car insurance claim with Churchill have to fill a form in, which the ASA considers to be enough to uphold the complaint.
Churchill Insurance have now revised their advertising to avoid misleading anyone, and trust the new advertisments are as entertaining and accurate as viewers can wish for.
Elephant Insurance have been asking Mini drivers to compare their current insurance deals with what Elephant can offer.
The online insurer are making the suggestion because of the recent price reductions on the Mini, with new models enabling Elephant to re-band some of the popular cars, leading to potential savings of ten percent or more.
A couple of specific examples are the Mini One Sidewalk, which is now in group six compared with its previous group seven rating, and the Mini Cooper Sidewalk, now a group nine car rather than group ten.
The new Mini has been a highly successful seller since its launch, and these new classifications are sure to help it maintain its popularity, especially with younger drivers who appreciate the style of the Mini and can also appreciate the savings they can now make on their insurance premiums with Elephant.
Instead of punishments for not going green the government should use incentives instead says Tesco Finance.
Research carried out shows that around 2 million people already drive an eco friendly vehicle but that is dwarfed by the 21 million who would seriously consider such an option if it was made easier to do so. Tesco Finance found that the cost of buying such a vehicle was prohibitive to many.
The Tesco Finance study also found that those aged 55 and over are the most likely to have gone eco friendly, with 8 percent having a green car. This contrasts with the 34 and under age group where those with an ecologically friendly car is just 4 percent. A Tesco representative saw the research as proof that the nation is happy to embrace green transport as long as it is financially possible for them.