Published: 7/14/2010
Barclaycard is acknowledged as being the most powerful credit card brand in the UK according to an independent study of the market.
The survey, carried out by the ACG, looked at the number of people having a card, how often it was used, customer thoughts on quality and how the brand is perceived. Having taken all these factors into consideration Barclaycard came out on top, thanks to it being the best known credit card in the country and also the second most used.
A spokesman for ACG, commenting on the results, said that Barclaycard would stand out strongly in the current economic climate since consumers look to the best known names in times of difficulty, feeling that there is less to worry about with a credit card brand they know and trust.
A new Saga Insurance credit card, called the Platinum Visa Card, has just been launched which is set to offer a fair deal to Saga customers. One of the biggest factors with the new Saga Insurance card is that transactions are ordered so that the most expensive to repay amounts are cleared first, something few other card providers offer. Furthermore there will be no currency charges for any transactions made in what is called Visa Europe. This includes the EU plus some others. There is also the usual credit card offer included by Saga Insurance, namely 0 percent on balance transfers and purchases for 6 months. All in all this new credit card can save customers a great deal of money and is sure to be a resounding success.
An American Express survey has shown that identity theft is more of a worry to people now than many physical attacks. Over half the people surveyed by American Express worry that they will have their identity used by someone else, with the biggest increase being amongst the 18 to 24 year olds, with the concern up by 8 percent compared with last year. Costing over GBP1.3 billion each year identity theft is a very real crime and as our use of chip and pin cards, the internet and technology increases so do the chances of our personal data being taken. In reality the risk is relatively low, growing lower still if simple precautions are taken. American Express advise internet users not to provide their details to any sites they do not trust, to shred their documents before disposing of them and to make sure their computers are password protected, and not with either birthday or mothers maiden name, which are by far the most common ones used.
The changing face of our planet has brought interest in environmental issues very much to the fore, and nowhere more so than in the world of credit cards. Customers are looking to do something for the greater good in every aspect of their life now, which is why there is now a Co-op credit card that helps do just that. The Co-op Think credit card donates 25 pence from every GBP100 spent to Cool Earth, an environmental charity that works to help regenerate the planet. Also, upon signing up for the card, the Co-op buys half an acre of rain forest in Brazil that will be protected and help manage carbon dioxide. The Think credit card from the Co-op is also competitive financially, with an Annual Percentage Rate of only 12.9 percent. Ultimately a credit card should best suit financial requirements first, taking care of other matters are secondary. However this new Co-op credit card appears to have both bases covered.
