Barclaycard is acknowledged as being the most powerful credit card brand in the UK according to an independent study of the market.
The survey, carried out by the ACG, looked at the number of people having a card, how often it was used, customer thoughts on quality and how the brand is perceived. Having taken all these factors into consideration Barclaycard came out on top, thanks to it being the best known credit card in the country and also the second most used.
A spokesman for ACG, commenting on the results, said that Barclaycard would stand out strongly in the current economic climate since consumers look to the best known names in times of difficulty, feeling that there is less to worry about with a credit card brand they know and trust.
An American Express survey has shown that identity theft is more of a worry to people now than many physical attacks. Over half the people surveyed by American Express worry that they will have their identity used by someone else, with the biggest increase being amongst the 18 to 24 year olds, with the concern up by 8 percent compared with last year. Costing over GBP1.3 billion each year identity theft is a very real crime and as our use of chip and pin cards, the internet and technology increases so do the chances of our personal data being taken. In reality the risk is relatively low, growing lower still if simple precautions are taken. American Express advise internet users not to provide their details to any sites they do not trust, to shred their documents before disposing of them and to make sure their computers are password protected, and not with either birthday or mothers maiden name, which are by far the most common ones used.
In a study carried out by Saga Insurance it has been found that the younger generation, especially males, are more likely to fall victim to credit card fraud. Men under 50 are more likely to have several credit cards, making any fraudulent activity much harder to spot. It has also been shown that this sector of the market tend to carry themn all with them in their wallets. A Saga Insurance spokesman felt this was a worrying situation and urged people to take more care over their statements and also where they keep the cards. He added that the younger consumer was probably less worried about credit card fraud, feeling it would not happen to them. However it has been shown that it can and does happen to people just like them so Saga Insurance are hoping the message will get through.
Having looked at the half term travel market Abbey National has found that prices can be as much as 80 percent higher than when the children are in school, meaning credit cards will be used to take some of the strain. It came as no surprise to find higher holiday costs when the schools are off but 80 percent was quite extreme thought the Abbey National, especially when the economic climate is such that parents are looking to save money where they can, whilst still doing the best for their children. Scottish parents will fare better than their English counterparts thanks to their school holidays being at different times. Abbey National found that Spain will offer the best value for families and also suggested ways to save money, including booking in advance, finding the best offer on currency or perhaps using a credit card that saves foreign exchange costs. Compare the Abbey National credit card rate for yourself at Moneygossip.co.uk.