The Strongest Credit Card Brand In The UK

Published: 7/14/2010

Barclaycard is acknowledged as being the most powerful credit card brand in the UK according to an independent study of the market.

The survey, carried out by the ACG, looked at the number of people having a card, how often it was used, customer thoughts on quality and how the brand is perceived. Having taken all these factors into consideration Barclaycard came out on top, thanks to it being the best known credit card in the country and also the second most used.

A spokesman for ACG, commenting on the results, said that Barclaycard would stand out strongly in the current economic climate since consumers look to the best known names in times of difficulty, feeling that there is less to worry about with a credit card brand they know and trust.

More Articles

Credit Card Survey From CIS

Well known UK financial services company CIS has been looking at the state of the credit card market and seeing how we as a nation use them. One of the first things that came to light in the CIS survey was the amount of money spent on the busiest day of the week, namely Saturday. The average Brit will spend over GBP500,000 over the course of their lifetime on that one day alone. Looking at situations when credit cards are used it is the usual suspects of clothes and shoes that top the list, closely followed by social activities like dining out and visiting bars. The person responsible for credit cards at CIS felt that the findings were very representative of how we live our lives. After a hard week at work Saturday is the day to let our hair down and live a little. The very best credit card interest rates can be found online at – Take a look at the comparison tables there and find the best credit card to suit you.

Credit Card Fraud More Likely To Affect Younger People

In a study carried out by Saga Insurance it has been found that the younger generation, especially males, are more likely to fall victim to credit card fraud. Men under 50 are more likely to have several credit cards, making any fraudulent activity much harder to spot. It has also been shown that this sector of the market tend to carry themn all with them in their wallets. A Saga Insurance spokesman felt this was a worrying situation and urged people to take more care over their statements and also where they keep the cards. He added that the younger consumer was probably less worried about credit card fraud, feeling it would not happen to them. However it has been shown that it can and does happen to people just like them so Saga Insurance are hoping the message will get through.

New Credit Card Launched By Saga Insurance

A new Saga Insurance credit card, called the Platinum Visa Card, has just been launched which is set to offer a fair deal to Saga customers. One of the biggest factors with the new Saga Insurance card is that transactions are ordered so that the most expensive to repay amounts are cleared first, something few other card providers offer. Furthermore there will be no currency charges for any transactions made in what is called Visa Europe. This includes the EU plus some others. There is also the usual credit card offer included by Saga Insurance, namely 0 percent on balance transfers and purchases for 6 months. All in all this new credit card can save customers a great deal of money and is sure to be a resounding success.