Sainsburys Bank is supporting the use of reward schemes for credit card customers, saying they can help save money.
With over 8 out of 10 credit card users saying they will probably be spending less than last year on their cards the providers are looking at ways to incentivise their customers to use them, and reward schemes have proved very successful. The Nectar scheme is typical of the new approach to customers say Sainsburys Bank. Such cards provide real benefits to users, with the ability to save money on other items they use in their lives and ultimately reducing their costs.
The other point about reward schemes said the Sainsburys Bank spokesman is that they differentiate the credit card from many others. The usual 0 percent interest offers are everywhere so something different and real is the best way to attract users.
Football supporters are being advised by the Abbey National that credit cards that are affiliated to clubs could cost consumers more than regular cards.
Taking the recent Manchester United versus Chelsea Champions League final as an example, Abbey National found that supporters heading for the match would face foreign exchange fees of between 2.75 and 3 percent on a football club affiliated credit card. The Abbey National credit card charges no fee for foreign exchanges, as well as no fees for balance transfers or cash advances either.
As the Managing Director of Abbey National credit cards said, It can be nice to have a credit card that is associated with your favourite football club, but there are costs associated with them that other cards do not charge.
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Barclaycard is acknowledged as being the most powerful credit card brand in the UK according to an independent study of the market.
The survey, carried out by the ACG, looked at the number of people having a card, how often it was used, customer thoughts on quality and how the brand is perceived. Having taken all these factors into consideration Barclaycard came out on top, thanks to it being the best known credit card in the country and also the second most used.
A spokesman for ACG, commenting on the results, said that Barclaycard would stand out strongly in the current economic climate since consumers look to the best known names in times of difficulty, feeling that there is less to worry about with a credit card brand they know and trust.
