2 years after launching women only car insurance Sheilas Wheels are now one of the best recognised insurance companies around.
To celebrate this status Sheilas Wheels have been looking at how women shop for car insurance, finding that they actually spend more time choosing their outfit for the Christmas party than they do getting car insurance.
It appears that the average woman takes just over 2 hours searching for and then buying car insurance, no doubt helped by easy to use sites like the one at Sheilas Wheels of course. Another factor is that personal recommendations are very important to women, which can also make the whole process of getting car insurance faster.
Now when it comes to buying Christmas party outfits that is a whole different matter.
Technology is not always right is the message being sent out by car insurance companies such as Direct Line, suggesting drivers should not take the advice of the system blindly.
There have been many occasions when drivers have followed the route given to them by a sat-nav system only to find themselves heading down narrow farm tracks and through deep water. They carry on regardless though feeling that the satellite navigation system cannot be wrong. A big mistake say Direct Line since they have seen an increase in claims because of situations just like these.
If the situation continues then car insurance premiums are sure to rise, a scenario no one wants to see. Direct Line and other car insurance providers have to increase the premiums because of the extra costs they face so it is down to the drivers to make sure they use sat nav as an aid, trusting their own driving knowledge first and foremost.
In a somewhat surprising comment Yes Insurance have asked for fire engines to be yellow rather than the traditional red.
The request comes following the insurers research in to vehicle colours and how safe they are, research that supplements other studies already carried out. Yes Insurance found that lime yellow is one of the safest colours on the road thanks to its high visibility both at night and day plus in poor weather, when it cuts through poor visibility better than any other.
A further reason Yes Insurance asked for the red paint to be swapped on fire engines for yellow was that red can often be perceived as black when it is dark, plus red is quite hard to see from drivers peripheral vision. These two issues are quite serious for an emergency vehicle that is often out when it is dark and also tries to get through traffic from all angles.
