The Advertising Standards Authority has upheld a complaint from a television viewer that the Churchill Insurance advertisements featuring the talking bulldog are misleading.
The complaint was based on whether Churchill Insurance customers could make a claim on their insurance without having to fill in a form, which the complainant felt was being suggested by the advertisement. Apparently around 20 percent of people making a car insurance claim with Churchill have to fill a form in, which the ASA considers to be enough to uphold the complaint.
Churchill Insurance have now revised their advertising to avoid misleading anyone, and trust the new advertisments are as entertaining and accurate as viewers can wish for.
Drivers who omit to mention previous drink driving convictions could well find their car insurance is invalid should a claim be made say Norwich Union.
A Norwich Union representative understood that a conviction for drink driving would increase a drivers car insurance premium considerably but by choosing not to declare it at all would cost much more when the cover was deemed invalid. Such a conviction would certainly come to light when a claim was made so it is in the drivers interests to declare it upon buying the insurance cover.
Should a person be found not to have declared something such as this and then had their cover terminated this information would be held on a central car insurance database explained Norwich Union, which would increase the premium still further.
More Than Insurance has confirmed what most parents already knew, that they show less patience than their children on car journeys over the summer.
Data gathered from the survey found about 10 percent of parents feeling the first signs of impatience and irritation in the first 10 minutes of a journey. More Than Insurance also found the average time parents can manage before they want the journey to end is just 24 minutes. Children on the other hand managed a full 90 minutes before feeling they needed to get out. Children do have the benefit of MP3 players, books and games in the car that greatly helps on the journey.
From a car insurance perspective it is important for parents to remain calm so as to retain full control of the vehicle and maintain their levels of alertness toward other road users. More Than Insurance hope this recent survey will highlight this need for parents, leading to safer and more relaxed journeys.
