The 8.5 percent interest rate offer on the Alliance and Leicester Premier 50 and Premier Direct current accounts is being extended for a further 3 months such has been its popularity.
The high interest rate is guaranteed for the first year of having the account, which also provides a 0 percent overdraft option, again for twelve months. An Alliance and Leicester spokesperson suggested that people could earn a significant amount of extra interest by swapping to these current accounts as well as saving on overdraft charges.
As a nation we tend to stick with the same accounts, with 80 percent of current account holders having been with the same one for five years or more so perhaps this Alliance and Leicester offer can change that, for the benefit of the customer.
An agreement has been reached on the German consumer banking arm of Citibank, with the operation being sold to Credit Mutuel of France.
The deal will see the cash reserves of Citibank around GBP3.9 billion richer and help the bank on its way to the larger target of selling around GBP200 billion worth of assets over the coming three years. The bank was badly hit by the sub prime mortgage collapse in the United States and is now working to realign the business.
As well as selling assets Citibank is also looking to shed over 16,000 jobs in the same three year period. This is again to re-structure the organisation and will go hand in hand with the selling of businesses such as their German banking operation.
The Alliance and Leicester is giving a GBP100 incentive to customers going online and switching to their Premier Current Account from a competitor.
New customers who have moved from a different bank to the Alliance and Leicester will also receive free European travel insurance, an agreed overdraft for the first 12 months with no set up cost and a PlusSaver account that is linked to the current account, paying interest at 5.25 percent AER.
The idea behind the promotion by the Alliance and Leicester is to show consumers how moving bank accounts can work in their favour. With a seamless move across customers will find the whole process quick, easy and profitable.
