The Advertising Standards Authority has upheld a complaint from a television viewer that the Churchill Insurance advertisements featuring the talking bulldog are misleading.
The complaint was based on whether Churchill Insurance customers could make a claim on their insurance without having to fill in a form, which the complainant felt was being suggested by the advertisement. Apparently around 20 percent of people making a car insurance claim with Churchill have to fill a form in, which the ASA considers to be enough to uphold the complaint.
Churchill Insurance have now revised their advertising to avoid misleading anyone, and trust the new advertisments are as entertaining and accurate as viewers can wish for.
The RAC are trying to get the message across that as well as buying travel insurance prior to a holiday so car insurance should not be overlooked.
As more Britons travel into Europe and beyond in their cars and on their bikes, so the need for adequate insurance has never been greater. If an accident does occur then car insurance, from the RAC or another provider, will ensure there are people on the end of the phone who are trained to deal with situations. Where there are potential language difficulties then these experts are all the more valuable.
There can also be significant costs involved with accidents abroad, so once again adequate car insurance, like the RAC recommends, is a must. The RAC are best known for their recovery services, and the fact that their European Recovery operation saw a ten percent increase in demand last year underlines the need for sufficient protection when abroad.
The RAC is advising UK drivers to make sure they check their tyres regularly to avoid problems.
Having asked drivers about tyres it seems that a number of them are unaware of legal requirements regarding tread and also the general condition of the tyre. The RAC survey found 45 percent of drivers did not know that the minimum tread depth of a tyre is 1.6 mm. For female drivers this went up to 60 percent being unaware of the figure.
Tyres can be forgotten about quite easily but they are very important for road safety, general performance and also fuel economy. The RAC would like drivers to check their tyre condition and pressures at least weekly to avoid having a problem on the road.
