Asia Pacific Reorganisation For Bank

Published: 8/23/2010

Citibank has reorganised its operations in the Asia Pacific area, giving top executives in the region much greater responsibility for more of the different products offered.

The move is just one of many creative attempts by the Chief Executive to stir up business activity as well as managing costs since he took over late last year. Such actions have been necessary to help realign Citibank after it suffered badly in the aftermath of the American sub prime lending collapse.

The Asia Pacific region is to be split down into four sub-categories – North Asia, South Asia, Japan and Southeast Asia Pacific – each of which will have a head responsible for all of the different product categories offered by Citibank.