Liverpool Victoria Supports Their Face Of Life Insurance, Cilla
Published: 08/03/08
Liverpool Victoria has just announced a partnership with a charity close to the heart of Cilla Black. Cilla is the friendly face LV= uses to promote their 50 Plus life insurance plan.
The insurer is supporting the charity WRVS by donating GBP1 for every 50 Plus plan taken out this year, money that will be greatly appreciated since it will help the WRVS support elderly people across the country. Cilla Black was delighted at the news, confident that the support provided by Liverpool Victoria would make a real difference to how much the charity could help those who needed it.
Ms Black also praised Liverpool Victoria for operating as a mutual insurer should, supporting both its customers and the community. An LV= spokeswoman expressed the insurers delight at being able to do something for the older people in the community and hoped that the donations from the 50 Plus life insurance plan would go a long way to aid the WRVS.