Although we are always told that saving should be one of the first things we do the latest survey results from the Nationwide Building Society show that only a quarter of us are ranking it highly.
The main reason for this at the moment has to be the cost of living, which is changing the focus of the population towards covering the rising costs of bills rather than saving. This is supported by an aspect of the Nationwide Building Society study that showed how over 60 percent of people felt they were not saving enough.
In real terms this is the time when people should save even harder than usual. Looking at an uncertain future consumers really need to be building up a resource they can call upon should they face unexpected costs. The Nationwide Building Society, along with most other financial institutions, suggests having enough cash to manage for around three months.