Talking Dog Misleading

Published: 8/24/2010

The Advertising Standards Authority has upheld a complaint from a television viewer that the Churchill Insurance advertisements featuring the talking bulldog are misleading.

The complaint was based on whether Churchill Insurance customers could make a claim on their insurance without having to fill in a form, which the complainant felt was being suggested by the advertisement. Apparently around 20 percent of people making a car insurance claim with Churchill have to fill a form in, which the ASA considers to be enough to uphold the complaint.

Churchill Insurance have now revised their advertising to avoid misleading anyone, and trust the new advertisments are as entertaining and accurate as viewers can wish for.