Emerging Markets Partnership Expansion

Published: 8/4/2010

The Prudential is said to be expanding the partnership it has with Standard Chartered a bank that works in the emerging markets sector.

At the moment the Prudential provides both insurance and savings products across Asia through the existing partnership, though this is set to develop with the partnership expansion. Moving forwards the Pru will be in a position to provide insurance products to customers in Japan, Thailand, Hong Kong, Malaysia and Singapore.

Current market figures show that the Prudential is the market leader for life insurance in Asia so the move into these far eastern countries is expected to be a fruitful one, the current status of the Prudential helping it quickly gain market share.